Since 2020

About us

A story born of passion and good timing

Lily-Rose, founder of Lilunderwear, has always had a deep passion for clothing design. As a child, she already imagined and created her own pieces, playing with fabrics and shapes. As a teenager, she made her own dresses — a spontaneous creativity that already hinted at her future.

As she grew up, her focus turned to lingerie — an intimate, delicate, and powerful world that is often underestimated. For her, lingerie isn't just a garment: it's a second skin, a tool of expression, a gesture of self-care. In 2020, at 18 years old, Lily-Rose's job was suspended because of COVID-19 closures. Rather than let that pause stop her, she saw it as an opportunity: she returned to drawing and began imagining her first lingerie designs, right from home.

A few months later, she met her partner Jean-Philippe, with whom she shared a clear and bold vision: to build a lingerie brand that combines inclusivity, softness, and style, designed for every body.

Just two months after they met, they launched their very first lingerie set together, marking the start of Lilunderwear. A local venture that grew into a thriving community. Today, Lilunderwear has grown from a single employee to a team of about thirty people.

Mission and values

Lilunderwear is a Canadian lingerie brand that combines luxury, comfort, and accessibility. We believe every woman deserves to feel beautiful, powerful, and comfortable in her own body, without compromise.

Our mission is to celebrate all women by embracing body diversity, promoting self-confidence, and offering products designed for every silhouette. That's why our size range is inclusive, from XXS to 3XL, with several cup and fit options to meet as many needs as possible. At Lilunderwear, we put our community at the heart of everything we do.

We listen closely to our customers' feedback, whether to improve our fits, adjust our fabrics, or create new designs that truly meet their expectations.

Every piece is carefully designed to offer a perfect balance of style and comfort. Our lingerie accompanies women every day, not just to feel pretty, but also to feel like themselves — strong and comfortable in their own skin.

Lilunderwear is more than a brand: it's a movement for caring, inclusive, and authentic lingerie.