Lily-Rose, founder of Lilunderwear, has always had a deep passion for clothing design. From childhood, she imagined and created pieces in her own way, playing with fabrics and shapes. As a teenager, she made her own dresses. Her spontaneous creativity already hinted at her future. As she grew up, her attention turned to lingerie. An intimate, delicate, and powerful world, often underestimated in its importance. For her, lingerie is not just clothing: it is a second skin, a tool for expression, a gesture of self-care. In 2020, at the age of 18, Lily-Rose's job was suspended due to closures related to COVID-19. Rather than suffering this break, she saw it as an opportunity: she immersed herself in drawing and began to imagine her first lingerie designs, right from her home. A few months later, she met her partner Jean-Philippe, with whom she shared a clear and bold vision: to build a lingerie brand that combines inclusivity, softness, and style, designed for all bodies. Barely two months after meeting, they launched their very first lingerie set together, marking the beginning of Lilunderwear. A local adventure that has grown into a thriving community. Today, Lilunderwear has grown from a single employee to a team of around thirty people.

Lilunderwear is a Canadian lingerie brand that combines luxury, comfort, and affordability. We believe that every woman deserves to feel beautiful, powerful, and comfortable in her own body, without compromise. Our mission is to empower all women by celebrating body diversity, promoting self-confidence, and offering products designed for all body types. That's why our size range is inclusive, from XXS to 3XL, with several cup and cut options to meet as many needs as possible. At Lilunderwear, we put our community at the heart of everything we do. We listen carefully to our customers' feedback, whether it's to improve our cuts, adjust our fabrics, or create new designs that truly meet their expectations. Each piece is carefully designed to offer the perfect balance between aesthetics and comfort. Our lingerie accompanies women in their daily lives, not only to make them feel pretty, but also to help them feel like themselves, strong and comfortable in their own skin. Lilunderwear is more than a brand: it's a movement for kind, inclusive, and authentic lingerie.