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Founded in Montreal in 2020 by Lily-Rose Daigle, Lilunderwear has seen growing success in the luxury lingerie industry. Her associate and life partner, Jean-Philippe Dupaul, supported Lily-Rose in her entrepreneurial project. In this way, Lily realized her childhood dream of designing her own lingerie brand. Jean-Philippe is therefore the marketing manager of Lilunderwear. Passion was the key element for the two young entrepreneurs to start this ambitious project. Lilunderwear has evolved greatly since its beginnings!The brand now offers high-end lingerie products with remarkable quality while offering luxury at a good price. The brand has a huge visibility on the TikTok platform. This presence on social media allows Lilunderwear to create a link with its loyal customers. Since 2022, the company has been traveling throughout Quebec by creating Pop-Up Shop events to reach a wider clientele.In September 2023, Lilunderwear opened its first store at Promenades de St-Bruno. In May 2024, the store will relocate to Quartier DIX30. In July 2024, a second Lilunderwear store will open at Place Laurier Québec. Size diversity is a priority for Lilunderwear. This is why the company is constantly evolving so that one day, everyone can wear Lilunderwear!


Our team selects the best materials on the market to offer a high-quality product.


Our entire product design process is focused on offering a comfortable product that can be worn in everyday life.


We work hard to offer a wide range of sizes. As a growing company, we frequently develop new sizes, carefully listening to our customers' requests.


Lily-Rose Daigle

Founder and designer

Jean-Philippe Dupaul

Vice president

Maude Marois

Event and marketing manager

Léa Dubois

Customer service

Mégane Cordeau

Marketing manager

Félycia Bissonnette

Warehouse clerk

Laury Boulet

Warehouse clerk

Chloé Grégoire

Store manager Dix30

Gabrielle Roy

assistant store manager DIX30


Join our dynamic team and be part of an exciting adventure in the world of luxury! Specializing in high quality underwear, swimwear and pajamas, our company embodies elegance, comfort and refinement. By joining our team, you will have the opportunity to develop your skills in a stimulating and rewarding environment. Make the leap to a rewarding career where your passion for fashion and luxury will be fully fulfilled!

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