ABOUT US

Lily-Rose, founder of Lilunderwear, has always had a deep passion for clothing design. From childhood, she imagined and created pieces in her own way, playing with fabrics and shapes. When she was a teenager, she made her own dresses. A spontaneous creativity that already hinted at her future.

As she grew older, she turned her attention to lingerie. An intimate, delicate and powerful universe, often underestimated in its importance. For her, lingerie isn't just a garment: it's a second skin, a tool for self-expression, a gesture of self-care.

In 2020, at the age of 18, Lily-Rose's employment was suspended due to the COVID19 closures. Rather than endure this break, she saw it as an opportunity: she plunged back into drawing and began to imagine her first lingerie models, straight from home.

A few months later, she met her partner Jean-Philippe, with whom she shared a clear and bold vision: to build a lingerie brand that combines inclusivity, softness and style, designed for all bodies.

Barely two months after meeting, they launch their very first lingerie set together, marking the beginning of Lilunderwear. A local adventure that has become a growing community. Today, Lilunderwear has grown from a single employee to a team of around thirty.

Lilunderwear is a Canadian lingerie brand that combines luxury, comfort and accessibility. We believe that every woman deserves to feel beautiful, powerful and comfortable in her own body, without compromise.

Our mission is to value all women by celebrating body diversity, promoting self-confidence, and offering products designed for every figure. That's why our range of sizes is inclusive, from XXS to 3XL, with several cup and cut options to suit a maximum of needs.

At Lilunderwear, we put our community at the heart of everything we do. We listen carefully to our customers' feedback, whether it's to improve our cuts, adjust our fabrics or create new styles that truly meet their expectations.

Each piece is carefully designed to offer a perfect balance between aesthetics and comfort. Our lingerie accompanies women every day, not just to feel pretty, but also to feel themselves, strong and comfortable.

Lilunderwear is more than a brand: it's a movement for caring, inclusive and authentic lingerie.